The Digital Product Management Competency
A career and competency of “Digital Product Management” has emerged in which two distinct professional competencies are combined:
Technology competency based on a functional understanding of relevant technologies, including a meaningful understanding of how those technologies are created and managed over time
Product Management marketing competency that includes an understanding of markets, consumers, distribution, logistics, customer value propositions, and financial aspects of products
Digital Products inherently rely on technology resources and infrastructure such as networking, computers, databases, and software to realize value, each with their own lifecycle and contract and/or subscription.